At 10:00 a.m. on May 7, the 2020 China (Ruian) auto key parts product (online) exhibition, sponsored by Ruian municipal government and co organized by Ruian economic and Information Bureau and Commerce Bureau, held the opening ceremony at Ruili Bund Hotel, Ruian City. Entrepreneurs representatives from the auto parts industry of the city, heads of industry associations and relevant departments gathered to welcome the grand gathering.

It is reported that the press conference of the exhibition was held on April 30. In just one week, it attracted more than 300 auto parts enterprises in the city to participate in the exhibition, and more than 5600 auto parts merchants gathered online.

Under the epidemic situation, the exhibition was "broken" and the government actively sought alternative solutions

Ruian is the capital of auto parts in China. It is also one of the most comprehensive and largest industrial bases of auto parts category in China. The current industrial scale is more than 60 billion yuan, there are more than 1800 production enterprises, and the annual output value is more than 60 billion enterprises.

"Ruian Auto Parts Exhibition" was founded in 2019. It is dedicated to providing a communication and docking platform for Ruian Auto parts manufacturers and purchasers. The exhibition plays a positive role in promoting the popularity of regional brands. At present, it has become an important brand in related industry exhibitions at home and abroad, and also a beautiful business card of Ryanair"s characteristic industries.

With the spread of the epidemic in the world, offline exhibitions have been seriously impacted, and frequently "break the appointment", "Ryan Auto Parts Exhibition" is the same, which may face the situation of being cancelled. Novel coronavirus pneumonia, Ruian"s official information bureau said that although the exhibition was "open", but trade and exchanges did not break up, under this background, to help Ruian auto parts enterprises expand the market, this year, the city actively explore new models of exhibition, which is a major response to the Central Committee and the State Council"s innovation plan, and also the normalization of the new crown pneumonia epidemic prevention and control. Next, it is an important measure to accelerate the recovery and development of the industry.

In early April, Ruian Municipal Bureau of economy and information technology actively connected Juqi network, the organizer of 2019 China (Ruian) automobile key parts and components exhibition, shifted the exhibition time from the second half of the year to the first half of the year, changed the offline mode to online mode, and changed the time from the original offline two days to online year-round "day after day".

With the theme of "digital vision, industrial business opportunities", the exhibition will take the form of "cloud Exhibition", "cloud Exhibition", "cloud docking", "cloud negotiation", "cloud signing", "cloud live broadcast" and other digital online exhibitions, Innovate the traditional "offline Exhibition", so as to achieve online customer gathering, promote the rapid development of key auto parts enterprises in Ruian, and further enhance the influence of Ruian Auto parts industry.

At present, the exhibition attracts more than 300 auto parts enterprises such as Ruili group, Ruiming group, Shenghuabo group and Zhejiang Yahoo Auto Parts Co., Ltd. to participate in the exhibition. The exhibits cover 7 categories, including engine parts, electrical instrument parts, brake and steering parts.

More than 5600 merchants have gathered around the world, and the exhibitors are confident

On the afternoon of May 7, the reporter logged into the official website of the online exhibition（ www.ruianqipeihui.com ）It is found that more than 300 auto parts enterprises have participated in the exhibition in Ruian City, and more than 5600 businessmen from all over the world have gathered here, with more than 20000 visitors visiting the website. It is reported that after the press conference of the exhibition held on April 30, the number of customers registered on the website has been growing and the number of visitors has been constantly refreshed.

Fu Xiaojun, founder of juqi.com, said that compared with the offline exhibition last year, the online exhibition has three advantages. Through pre exhibition publicity and preheating, big data accurately targeted the target audience of the exhibition, and through marketing advertising to preheat the momentum to attract enough manufacturers and merchants to participate in the exhibition; In the exhibition, through VR technology, customers can enter the enterprise without leaving home, see the product details and even the panorama of the manufacturer, break through the time and geographical restrictions, and let customers visit the factory and experience the products and services as if they were on the spot; After the exhibition, the system can collect the potential customer data that has interacted with the enterprise during the exhibition, help the enterprise to build its own "data bank", so as to quantify the brand communication and transformation effect, and facilitate the continuous tracking after the conference.

As an exhibitor, Zheng DINGHE, deputy general manager of Zhejiang Songtian Motor Co., Ltd. of Ruiqi, is full of curiosity and confidence in the exhibition. Zheng DINGHE introduced that as a foreign trade enterprise, the epidemic has brought great impact. At this year"s general meeting of shareholders, he also proposed whether a new model could be developed to seek more development opportunities for enterprises. This exhibition just coincides with the idea of the enterprise.

"For example, we have been facing global wholesale purchasers before, and through the online exhibition mode, we will" face to face "with global purchasers, which may change the previous pure wholesale mode and embark on the road of combining wholesale and retail." Zheng DINGHE said.

"We hope this is not a "short-term marketing campaign" but a "protracted battle" throughout the year." According to the relevant person in charge of Ruian Municipal Bureau of economy and information technology, the epidemic has made offline exhibitions popular all over the world. However, this cloud exhibition is not an "alternative" during the epidemic. Instead, it hopes to work with industry associations, exhibition organizers and exhibitors to create a "brand new marketing model", which can truly solve the marketing pain points of offline exhibitions, such as the difficulty of attracting visitors offline, the high cost of setting up exhibitions and the lack of data tracking Wait.

The warmth of the spring breeze gives all things vitality. I believe that the exhibition will help the industry to take off again.